Let me paint you a picture.
You're reading a novel. The plot is ticking along nicely, the detective is being detectivey, and then you turn a page and walk into the house. And something happens. The hairs on the back of your neck do a little shimmy. The house isn't just where the story is happening — it is the story. It watches. It remembers. It has opinions about you, and they're not entirely flattering.